Craft Awards

“The work, and not the individuals, will be judged”

1) Excellence in Marketing Copywriting

Code: CRF01

For an excellent piece or body of copywriting work on a marketing campaign.

Entry Criteria: 

  • Quality of writing

ENTER OVER MULTIPLE YEARS?

No

2) Excellence in News or Feature Writing

Code: CRF02

For excellence in journalism in an online publication.

Entry Criteria: 

  • Quality of writing

ENTER OVER MULTIPLE YEARS?

No

3) Excellence in Research

Code: CRF03

For excellent research that enhanced a campaign or publication.

Entry Criteria: 

  • Quality of research

ENTER OVER MULTIPLE YEARS?

No

4) Excellence in Interface Design

Code: CRF04

For excellence in graphic and UI design, as distinct from UX design.

Entry Criteria: 

  • Quality of design

ENTER OVER MULTIPLE YEARS?

No

5)  Excellence In Software, Coding & Tech. Innovation

Code: CRF05

Individual or team award for demonstrable excellence and innovation in coding or use of technology in an online campaign or platform. The engineering will be judged by a team of software experts.

Entry Criteria: 

  • Technical innovation and excellence

ENTER OVER MULTIPLE YEARS?

No

6) Excellence in Strategy

Code: CRF06

For demonstrable excellence in strategic thinking.

Entry Criteria: 

  • Excellence in strategic thinking

  • Quality of insight (insight should be clearly submitted)

ENTER OVER MULTIPLE YEARS?

No

7) Excellence in UX

Code: CRF07

For excellence in UX design, as distinct from UI design.

Entry Criteria:

  • Quality of user experience design & implementation

ENTER OVER MULTIPLE YEARS?

No

8) Excellence in Online Video Production

Code: CRF08

For excellent online video - production, editing, post-production, cinematography, animation etc.

Entry Criteria:

  • Production quality

ENTER OVER MULTIPLE YEARS?

No

9) Excellence in Social Media Community Management

Code: CRF09

For excellent community management or social media engagement with demonstrable results.

Entry Criteria:

  • Success of a specific community over a period of time, attributed to a speacific person or team (please provide evidence)

ENTER OVER MULTIPLE YEARS?

No

10) Digital Media

Code: CRF10

For best and most innovative use of paid search marketing (including organic search).

Entry Criteria:

  • Innovative media strategy

  • Efficient & effective use of spend (please provide clear evidence)

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of campaign goals & results (please provide clear evidence)

  • In the event of paid/organic search—success of a specific campaign (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

11) Excellence in use of Sound

Code: CRF11

For best and most accomplished use of sound in a digital application, site, video or installation.

Entry Criteria:

  • Production quality

ENTER OVER MULTIPLE YEARS?

No

12) Interactive Design

Code: CRF12

For excellence in experiential, AR, VR and game design

Entry Criteria:

  • Quality of design

ENTER OVER MULTIPLE YEARS?

No