Community

1) Social Communities

Code: COM01

New or onging permanent homes for brands or publishers on social media. Evidence of growth or specific achievements in the past year is essential. Think Wrigley’s Facebook page or Deloitte’s Linked-in page.

Entry Criteria: 

  • Creative excellence

  • Innovative use of platform

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals and results (please provide clear evidence)

  • Show media spend as it was allocated to media objectives (reach, engagement etc.)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

2) Use of User-generated Content

Code: COM02

Best use of user-generated content to achieve a marketing goal. Entrants must show innovation in leveraging UGC and how it led to results. Think Wendy’s Bacon Pretzel Cheeseburger.

Entry Criteria: 

  • Creative excellence

  • Strategic excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

  • Show media spend as it was allocated to media objectives (reach, engagement etc.)

ENTER OVER MULTIPLE YEARS?

No

3) Social Media Campaigns

Code: COM03

Best marketing campaigns where social media is at the core to the campaign strategy and mechanic. This includes Influencer Marketing. Please give a clear indication of media spend. Think #VolvoContest at the Superbowl.

Entry Criteria: 

  • Creative excellence

  • Innovative use of platform

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

  • Show media spend as it was allocated to media objectives (reach, engagement etc.)

ENTER OVER MULTIPLE YEARS?

No

4) Online Video Channels

Code: COM04

Online non-publisher video channel with dedicated fans or followers (publisher, see below). Think YouTube Stars like JennaMarbles.

Entry Criteria: 

  • Production quality

  • Storytelling & creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals and results (please provide clear evidence)

  • Show media spend as it was allocated to media objectives (reach, engagement etc.)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

5) Influencer Marketing

Code: COM05

Excellence in use of influencer marketing to meet marketing goals. Work entered here should be primarily influencer led rather than general social media campaigns.

Entry Criteria: 

  • Creative excellence

  • Strategic excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of campaign goals & results (please provide clear evidence)

  • Show media spend as it was allocated to media objectives (reach, engagement etc.)

ENTER OVER MULTIPLE YEARS?

No

6) Social Media Innovation

Code: COM06

The winner of this category must demonstrate a truly original, new to the world, use or manipulation of the platform, and serve as a strategic tool to meet the campaign objective or the business objective of their client.

May include all unowned social media channels, innovative use of user-generated content, online video and innovative use, or approach to influencer marketing.

Entry Criteria: 

  • Campaign & channel strategy

  • Exceptional creative concept & execution

  • Demonstrable value & usefulness to the user

  • Creative excellence

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No